Monday, February 23, 2009

Orange Rage

So many upsetting events, so little time. Accordingly, one must choose one's causes with care. But what to choose? Human rights? Environmental concerns? International policy? No, no, none of these.

Instead, it's got to be something of even greater concern. Something universal. Orange juice containers.

Link

The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month. ...

The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.


Yes, numerous complaints about...wait for it...an orange juice package. Endless war and sanctioned torture are okay. Just don't mess with our orange juice.

Perfectly understandable.

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